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Nike Privacy Policy and Cookie Policy (Europe)

For the EU/UK NIKE Mobile Privacy Policy, click here.


Nike Retail B.V. and Nike European Operations Netherlands B.V., companies incorporated under the laws of the Netherlands with their registered address at Colosseum 1, 1213 NL Hilversum and Nike Inc., a company incorporated under the laws of the United States, headquartered at One Bowerman Drive, Beaverton, OR 97005, USA (hereafter also: "Nike" or "We") are each responsible for the processing of your personal data obtained on or via the European section of (hereafter: the " EU Website").


Nike Retail B.V. and Nike European Operations Netherlands B.V. are daughter companies of Nike Inc.. Nike, Inc. and all European and USA affiliates involved in the distribution and sales of Nike branded products will hereafter be referred to as "Nike Group Companies" or "Nike Group". All websites relating to Nike products or the Nike brand will hereafter be referred to as "Nike Sites".

Nike Retail B.V. is responsible for the processing of personal information relating to your online purchases of Nike products via the EU Website. Nike European Operations Netherlands B.V. is responsible for the processing of information relating to your participation in events and contests. Nike Inc. is responsible for the processing of all other information processed through the EU Website.


When you visit the EU Website, we obtain personal information which you knowingly disclose to us. We request information when you make purchases, which may include name, address, telephone number, email address, gender or credit card information, when you request a catalogue, request to receive communications, when you register/sign up to become a member or when you participate in any other website service.

If you sign up as a member and you expressly opt-in to receive personalized communications by email or sms, we will use your personal information to create a user profile. In this context we may combine the info you give us online with other information from Nike sources, transactions and communications collected or processed by any Nike Group Company. This may include data from the EU Website, any other websites, from, physical Nike stores, direct mail, on- and offline events, on- and offline contests or online marketing.

Once you become a member, the personal information actively submitted by you on a Nike EU Website and on other Nike Sites will be registered in the central Nike database in the USA.

In addition, like many websites when you surf or browse the EU Website we use cookies and pixel tags to enhance your website experience and to collect aggregate traffic information for trends and statistics. For more info, please see the "cookies and pixel tags" below.

Finally, if you publicly post about Nike, or communicate directly with Nike, on a social media website, we may collect and process the data contained in such posts or in your public profile for the purpose of addressing any customer services requests you may have and to monitor and influence public opinion about Nike. We will not combine such personal data with data from other Nike databases.



The personal information actively submitted by you on our EU Website will be used for the purpose for which you have specifically submitted them, such as the execution of your purchase order, participation in a contest, receiving information, etc. We may also use this information, and any info collected by means of cookies or pixel tags to improve our EU Website, , to prevent or detect fraud or abuses of our EU Website and to enable third parties to carry out technical, logistical or other functions/tasks on our behalf.

Please note that we reserve the right to link personal information submitted by you on our EU Website with other personal data about you that other Nike Group Companies may have obtained via other Nike Sites or via the Nike Mobile Applications.

Furthermore, we may use any personal information obtained about you via the EU Website to personalize your Nike site experience and to allow us (or our Nike Group Companies) to deliver the type of content and product offerings in which you or our consumers in general are most interested to learn about, or in the communication with our consumers (e.g., via help chats).

We may disclose specific information upon governmental request, in response to a court order, when required by law or to protect our or others' rights, property or safety. We may share information to prevent illegal uses of the EU Website or violations of the Terms of Use, or defend ourselves against third party claims. We may also share information with companies assisting us in fraud protection and/or investigation (e.g. counterfeiting). We do not provide this information to these agencies or companies for marketing or commercial purposes.


The Nike Group of Companies in the U.S.A. complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. NIKE has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view NIKE's certification, please visit this website.

Dispute Resolution: For complaints that cannot be reasonably resolved between NIKE and the user, NIKE will cooperate with the relevant European or Swiss Data Protection Authority to resolve the issue, as applicable. To inquire about this Privacy Policy or issue a complaint, contact us at


For the purpose of operating our business, third parties (e.g. credit card companies, shipping companies, customer service providers) may process your data, however only to the extent this is necessary to conduct Nike business. We, or, if applicable, our Nike Group Companies, have procedures in place to ensure that these third party companies value your privacy. We do not sell, trade, share or transfer your personal information to any outside parties other than Nike Group Companies and third party processors.


Please note that, if you choose to select that option , your activity on the EU Website will also be made available to social platforms such as Facebook and Twitter,. Please read the privacy policies of those social platforms, because your EU Website activities published on those platforms will no longer be governed by Nike's Privacy Policy.


Nike receives and records information from your browser when you use the Nike Sites and may use a variety of methods, such as cookies and pixel tags to collect this information.


A cookie is usually a small piece of data sent from a website and stored in your web browser while you are browsing a website. HTTP cookies may be stored only for the time you are in a given site (session cookie) or they may remain stored in your browser for a defined period of time beyond your current session (persistent cookie). Cookies work in combination with content within the website itself, to capture and remember information. Cookies cannot carry viruses or install malware.

Cookies that are set by the domain of the site you are visiting (the domain in the address bar) are called first party cookies. First party cookies are commonly used to remember who you are as you move from page to page, or as you return to the site in subsequent visits. These cookies can only be read by the domain that set them.

Cookies that are set by domains other than the one in your address bar are called Third Party cookies. Third Party cookies are used to track users across sites, for example to tailor advertising to you.

A Web pixel is an often-transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed on a Web site or in an e-mail that is used to monitor the behavior of the user visiting the Web site or sending the e-mail. Websites may use web beacons for many purposes, including site usage analytics, advertising, auditing and reporting, and content and advertising personalization. Alternative names are web beacon, tracking bug, and pixel tag.


We use cookies and pixel tags) to track - in aggregate form only - our customer's usage of the EU Website and understand our customer's preferences (such as country and language choices). This enables us to provide our customers with services or to improve the customer's site experience. We also use cookies and pixel tags to provide us with aggregate data about site traffic and site interaction, to identify trends and obtain statistics etc, so that we can offer better site experiences and tools in the future. We may contract with third parties to assist us in gathering data, however, they are not permitted to use information collected except to help Nike conduct and improve its business. Broadly speaking the cookies on the EU Website fall into three categories:

  • Strictly Necessary: These are always enabled cookies required for site functionality. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. They help make the shopping cart and checkout process run smoothly as well as assist in security issues and conforming to regulations.
  • Functional and Performance: These analytics cookies allow us to improve the site's functionality by anonymously tracking usage. They also help us identify Nike products that we may recommend to you. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences you've sele3cted and help connect you to your social networks. De-selecting these cookies may result in poorly-tailored recommendations and slow site performance. You also may not be able to share effectively with Facebook, Twitter or other social networks.
  • Advertising: These cookies collect information to help better tailor advertising to your interests, both within and beyond Nike websites. The data collected is anonymous; it is not connected with any personal information you may have shared about yourself with Nike. De-selecting these cookies may result in seeing advertising that is not as relevant to you.


You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make this Website more efficient and some of our services will not function properly. As cookies are used to track shopping basket items through the order process, it will not be possible to place on order.

We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect non-personally identifiable information about your visits to our Website and your interaction with our communications, including advertising.

To have more details as to how to change your cookies settings, please see the "Cookies" link in the Get Help section of the Nike websites.


You have the right to withdraw any consent you've given with respect to our use of your personal data. Furthermore you have the right to access to your data and to modification or deletion thereof in the event your data as stored by us are incorrect or otherwise unlawful.

To modify your (email or sms) subscriptions or to completely opt-out of receiving Nike communication, please let us know by modifying your preferences in the "view or change my profile" section of the EU Website. Please note that due to e-mail production and sms production schedules, you may still receive any mailings or sms that are already in production.

To delete all of your online Nike account information from our database, sign into the "view or change my profile" section of the EU Website and click "delete my profile". Note that if you request your account information to be deleted from our database, we may maintain information about individual saless transactions in order to service that transaction or for record keeping. This information will not contain credit details.


We use a variety of security measures, including sophisticated encryption and authentication tools to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we require the use of a secure server. All credit card information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above. Regardless of these efforts, no data transmission over the Internet can be guaranteed to be 100% secure. We offer the use of a secure server. All credit card information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above. Regardless of these efforts, no data transmission over the Internet can be guaranteed to be 100% secure.


If we decide to change our privacy policy, we will post the changed policy on the Nike EU Websites. You are advised to regularly check whether our privacy policy has changed. This policy was last modified in October 2013.


We welcome questions, comments, and concerns about privacy. Please give us any and all feedback pertaining to privacy.